Having grown up around punk rock music, skateboarding, and surf culture, once Mike Mann entered the world of Internet domaining, the entrepreneur knew he needed to own,, and Mann is known for buying domain names that relate symbolically to his life, and these three board-sports domains were not exceptions.

Seeing the strong potential for growth in the action sports industry, in 2007, Mann helped form SportsBoards Online, LLC, which included,, and

“The websites provided ways for extreme sports enthusiasts to learn about products while submitting photos and videos of their favorite sports,” Mann said.

Stocked with gear from the most popular brands, the websites used e-commerce for providing products to consumers.

Mike Mann announced in 2010 that he had profited from the sale of his interest in SportsBoards Online, LLC.