Everything You Need To Know About Lawyer Domain Names With Mike Mann

Kristaps Brencans: [00:00:00] Welcome to law firms on the map. Okay, go to Digital Marketing Show for attorney series about their business growth. I’m your host, Christ Rankins, the CEO of On the Map Marketing. Our agency has sold thousands of attorneys across their SEO and digital marketing goals over the last decade. Today I’m meeting with Mike Mann.

For those who haven’t heard of him, Mike is a legend in the main world acquisition market and. Currently operates phone.com, domain market.com, and in his domain portfolio hosts domains like seo.com. Mike, I’m so excited to have you on. You’re very well known name and domain and visual marketing world, so it’s a true, true honor to have you on our podcast.

Mike Mann: It’s my pleasure. Thanks so much for inviting me. This is gonna be fun.

Kristaps Brencans: Absolutely. You know, we got introduced through our, uh, recent hire, Chris Laus. He’s, he used to work with [00:01:00] you@seo.com, so obviously it was a big honor bring him, bringing him on, and he talked a lot about you as, as a mentor figure as well, and always was very impressed with the business, uh, ventures you’ve done.

So maybe you can give a little history on yourself and, you know, how did you get in domain world? What’s been your business path? Uh, kind of give us a quick overview of your business. Business profile.

Mike Mann: I’m old, so I have a long history, but I’ll try to abbreviate it as much as possible. I mean, really originally I’m a charity worker and at some point I realized, you know, I couldn’t finance my charity life and my charity work unless I did business, so I had.

A little bit of skills studying business, and I decided to go in the library. This is like the internet had barely been invented back then. Um, so I actually sat in the library for months and months and months reading business stuff and trying to [00:02:00] decide what sort of business to start. I had already started some non-technology businesses.

I ran a delivery service that I started right outta college. And, uh, some other tiny businesses, but I wanted to get into something that was gonna produce better money. Mm-hmm. So, you know, I was studying and studying best and smartest authors and periodicals kept talking about this thing called the commercial internet that was gonna develop.

There was already the internet for universities and for scientists and the military, but it hadn’t been commercialized, in fact. The idea of commercializing the internet was severely frowned upon. The people didn’t want the cluttered traffic and people to profit on the internet, which is interesting.

Kind of silly, but when you look at it now, right? Um, but in any event, you know, the, the biggest predictions and the best predictions was this. Internet thing was gonna be huge. So even though I had almost no technology skills, I decided [00:03:00] I was going into the internet business and I hired some people that worked for the US government as internet experts to help me on the side start a tiny company called Internet Interstate.

And so eventually there was this mergers and acquisitions in the internet space, and my company got rolled up into this thing called Verio, which some people have heard of. It became a very big deal at the time, and so then I was back on my own again, but I still happened to own a couple dozen of these domain names that I had registered on behalf of potential customers.

I was registering them, hoping to attract customers to to be my customers, and. By the time we sold the company, we offered web development on top of, you know, dial up internet access. Mm-hmm. T one internet access, sort of the old school basics of internet service providing.

Kristaps Brencans: So if I can kind of add a couple milestones.

So you’re exploring new business opportunities and, and [00:04:00] internet commercialization was the one at that time. What is, what is the timeframe we’re.

Mike Mann: It was 90, like 97, even before that, like 94 is when I was researching it. Uhhuh, we had sold, I had sold my first company by like 97, I think. So 94 did.

Kristaps Brencans: Internet

Mike Mann: interstate that connected mostly law firms.

’cause we were in Washington, dc we were teaching law firms, what is the internet? What is email? How do you dial in with your modem? And then eventually Mark Andreesen invented the graphical user interface for the web mosaic. And so instead of these text-based, you know. Lists and things that people could click on there became this graphical thing called the Worldwide Web.

I see. So like, um, it’s actually interesting ’cause fast forward very many years, my daughter is about to get a, is an attorney and she’s [00:05:00] gonna get a job with DLA. So DLA Piper. And that was actually one of the first websites we ever did was dla law.com in Washington, DC and, you know, 30 years later. My daughter has a job with them as an attorney co.

Just totally coincidentally. But in any event, that was what we did is we connected lawyers and anybody to the internet, but lawyers were one of our hot topics since we were in Washington, DC and Right. Actually. And they were,

Kristaps Brencans: they were trying to get educated on technology.

Mike Mann: Yeah. And actually, even though I’m not a lawyer.

My daughter’s a lawyer now. My dad’s a lawyer. My grandfather was a lawyer. My great-grandfather was a lawyer. My business partners are lawyers. Some of my best friends are lawyers. My cousins are lawyers. So I’m kind of enmeshed in the legal world in a lot of respects.

Kristaps Brencans: It just makes perfect sense having you on our, uh, on our podcast.

Um, okay, so switching gears a little bit, um, that was a great intro on your history, how you got into domain. So during that timeframe, you [00:06:00] realize.

Entrepreneurship. So the nineties, early 2000, that’s when you constantly were acquiring domain. They were just available and you started building your portfolio

Mike Mann: basically. Um, so the impetus was after I had sold that internet company, I owned some domains and all of a sudden I started getting offers on one domain I own called menus.com.

Hmm. And one day somebody offered me 25,000. I was like, you gotta be kidding me. That’s awesome. So I verbally agreed to sell it to him. Literally the next day, somebody else offered me 50,000 because I said, I’m sorry, I already sold that domain. I can’t sell it to you. He is like, yeah, I’ll give you 50,000.

I’m like, so unfortunately I was a man of my word and I sold it to the first guy for 25, but I could have got 50 for it. Right? And again, you know, these things cost me $35 a year to pay for the renewal. So I’m like, mm-hmm, you’re kidding me. Somebody’s gonna pay me 25 grand, 50 grand for this thing. [00:07:00] So at that point, the light bulb went off.

I’m like, this is insanely profitable. So I hired some of my same software programmers. Again, the people who helped me start my first company worked for the US government as Unix hackers who were like super skilled technology people. I still work with some guys like this. Um, but in any event, I had them write me software, which was eventually patented called Name Find.

So what it would do is. I would type, I would look at the most popular domains in the world, and I would look at how they were structured. And then I would have the software develop tens of thousands of combinations with those same types of structures, and then automatically check the registration to see if they were registered or not Uhhuh.

So you could put in law, for example, and it would look up law, central law and line Elaw. Mm-hmm. And it would look at every possible modern, you know, permutation of. Of the word law, legal, whatever. Yeah. And then would check to see if those domains are [00:08:00] available. So then I would have the software register, all the very best ones.

And that’s how I started building my collection. Plus I got a patent for my, the idea that I developed.

Kristaps Brencans: Mm-hmm. And so how much of that portfolio was also a law firm? Uh. Domains. Were you buying some of those too? It was a pretty good amount.

Mike Mann: I mean, again, the, you know, lawyers can profit tremendously from a good domain, and since I had a lot of exposure to the legal community, I went pretty heavy on law firm domains at the time.

Kristaps Brencans: That’s interesting. And in the midst of it, you also got post SEO, you mentioned, uh, your company was also offering web development. So tell us a little bit why, why and how you got into. That side of, uh, digital marketing, uh, SEO.

Mike Mann: Yeah.

Kristaps Brencans: And kudos on acquiring seo.com. So I’m curious how Sure. What was the history behind that?

Mike Mann: Sure. Well, basically, um, I wanted to fully [00:09:00] integrate. I had all the best domains. At some point I kept building and building, using my software, creating new software to buy additional and sell additional domains. And I wanted to kind of vertically integrate and get into. All sorts of things that would optimize my own company.

’cause I needed a lot of SEO services. I needed to hire a lot of SEO people for my own company. And I figured if I’m hiring all these people, helping develop them and train them, I could have my own company surrounding it. So at the time I was building and, and buying lots of tiny companies. I eventually, between my companies and charities and projects, I had like 20 things going at the same time.

Literally. As I built it up. But SEO is one of the preeminent things that I wanted to build. So really, I just bought a tiny company that was cheap, but it had like three or four super high-end experts in Salt Lake City. A company was called Web Targeted, and then it just so happened to be a good [00:10:00] friend of mine, Mike Beki, who’s still a friend of mine, owned the domain seo.com.

Mm-hmm. So I gave him 10% of the company. In exchange for the domain. Yeah. So he owned 10% of the corporation seo.com and the odd object was to build it up and sell it, which was becoming my specialty at the time. It’s starting companies from scratch, building them up and selling them. Mm-hmm. And so eventually, instead, we still haven’t sold seo.com.

I still own it, so, but I eventually bought out his shares, so, you know. Mm-hmm. I bought, I bought his shares in the company. He had already traded us the domain name, so he got cashed out. And, um, that’s how I, yeah. So I, I took seo.com and applied it to the tiny company, changed the name web, targeted to the name seo.com.

Mm-hmm. And at some point we had over, like, we had about 120 employees. Yeah. Virtually all based in Salt Lake City.

Kristaps Brencans: Wow. That’s quite impressive. Um, and, uh, currently the company still operates as [00:11:00] I, as I understand

Mike Mann: It does, it does still operate. Although I don’t work there, I outsourced it to a friend of mine.

Instead of running it on a day-to-day basis and mm-hmm. I’m focusing on, I own a company called phone.com, that, which is a super cool dynamic corporation that law firms can benefit from the services. They’re very low cost and very valuable. And my main company called domain market.com and I still have a lot of charity work I do and I wrote a book that I promote a little bit called Make millions.com.

Kristaps Brencans: It double click on what specialty, heavily involved. I think this is where we have really good intersect of your proficiencies and what our, uh, listeners are looking for, building a brand. We’re, I think all business operators are extremely excited about the idea that’s their brand. That’s their, you know, baby in a sense that’s their business.

Mike Mann: Yeah.

Kristaps Brencans: So tell us how you have approached building a brand by. [00:12:00] Obviously investing in domains. What are other aspects of it? What is the naming and like, what is Mike Man’s playbook of, uh, building a brand?

Mike Mann: Yeah. Well, again, I, I offer mostly online services, but even if somebody doesn’t offer online services, they need to do marketing and promotion online.

So anyway, you slice it. You need the very best.com domain or domains. For whatever business you happen to be in and happen to be promoting. And the best domains, uh, provide very extreme value. Whereas once you go down, lower down the quality scale, they don’t offer a tremendous amount of value because.

They’re not as easy to remember and they’re not contextual and they don’t have value. So the, the flip side is the best domains have two very distinct, valuable characteristics. One is that the domain itself keeps going up in value. [00:13:00] They, in my marketplace, they almost double every year. They, you know, they keep going up and up and up.

The average sales price. You know, used to be about a thousand bucks several years back. Now the average sale price is like five to 10,000. That’s because mostly the lower end names sell. There’s a lot, actually, the more valuable names at the top, but people can’t afford them or mm-hmm. Don’t understand how to appraise them.

So they invest in the lower end. But in any case, the main thing is if you just bought the domains, you could buy legal domains if you’re a lawyer, or you could buy any domains if you’re an investor or lawyer. As long as they’re the best ones and the best ones keep going up in value. But if you’re a lawyer and you buy the very best lawyer domain names.

They’ll also attract new leads, prospects to your website. People will remember your name. It’ll have a higher conversion value. Microsoft did a study called domain bias in web search. Mm-hmm. So [00:14:00] basically they prove scientifically, mathematically that if you have a better domain name, you’ll have a much higher conversion rate and a higher retention and stickiness for your clients.

They’ll refer you out more frequently. As a result, you’ll make higher profits. So again, the two things are that the domain itself is a great investment. It’s gonna keep going up in value. Mm-hmm. All during that period. You can get more clients at a higher conversion rate and higher profit and you know, it’s like a feather in your cap because you’re out there with a super cool domain name, like in my case, phone.com, seo.com.

You know, people are never gonna forget those and they’re incredibly valuable. They keep going up in value. At the same time, I get more clients, a higher conversion rate, higher retention, more referrals as a result. So that’s the same thing anybody can leverage by working at the top of the food chain in domain names.

Mm-hmm.

Kristaps Brencans: Most important aspect is the how [00:15:00] fast can you remember this domain? So phone.com is easy to remember. SEO com, very easy to remember. For attorneys that would be some very specific keyword phrasing. For their law firm. You gave me a couple names that are currently available in your domain market, which I’ll just name a few.

One I thought was interesting is military defense lawyers com, so that’s, that’s your specialty and niche. I mean, you can’t find a better domain. I would also think military defense, that’s a nationwide type of practice area, so it doesn’t have to be locally specialized. Yeah.

Mike Mann: It’s an explicit niche. So again, if somebody, actually, one of the hundred firms that offers those services would be extraordinarily well served to get that domain and have their website language surround that content, that context.

Kristaps Brencans: Yeah. And so it’s interesting how you’re [00:16:00] talking about this topic because I’m seeing a lot of, you know, uh, venture companies that are like internet brands, uh, red Ventures and other ones. They’re doing exact same playbook. They get a very memorable domain name and they build out that entire niche, which becomes super powerful ’cause you have this really strong brand.

High quality design obviously has to come with that and useful information that’s serving your audience. Now I wanna, Mike, I. How is a domain name value? And maybe, for example, we can talk about military defense lawyers, um, just so we, we have an act, an actual domain name. Sure. And let’s figure out how is that valued and what do you think that value could be in couple years, uh, after either stating just there or actually developing it as a brand.

Yeah.

Mike Mann: Again, we own a separate company called accurate appraisals.com, where we appraise domains. I’ll [00:17:00] talk about some of the. Analytics we use in order to figure out the value of a domain, but we have a unique methodology where we have three global experts on domains, including myself, do an independent appraisal.

Mm-hmm. And then we give the customer the average of the three and put it on a certificate so it’s not biased by any one appraiser. So that’s really unique in the world. Nobody else has an appraisal service like that. And actually one of my appraisers is Braden Pollock. He’s actually the world expert on lawyer domain names.

Kristaps Brencans: Oh really?

Mike Mann: He’s actually married to Lisa Bloom, who I’ve met is a famous attorney. I don’t know if you’ve heard of her before, but her mom is this lady, Gloria Allred, who’s like a super famous attorney and Lisa Bloom. They’re super famous Hollywood related attorneys and, but you know, they do. That’s great.

Incredible job. But anyway, Braden’s married to her and he helps run her firm. Uh, he’s just coincidentally a [00:18:00] world expert on domain names. He’s a domain trader like myself. Uh.

Kristaps Brencans: That would be great. Yeah.

Mike Mann: He’s actually one of the appraisers on our company, accurate appraisal. So back to the main point here is some of, we use a whole bunch of characteristics and then we sort of create algorithms by balancing out the characteristics and looking at what, what value to each characteristic and creating a balance.

So it’s, it’s reasonably complex. Little bit of art and a little bit of science, and a lot of it, you just do a personal test after you’re done with all the analytics, you just look at the name and think about the domain. Okay. But just for example, some of the characteristics are a Google ad rate, like how much do people bid on those keywords in Google, for example.

Kristaps Brencans: Interesting. Okay.

Mike Mann: And also the Google search results. How many, how many search results come up when you put that expression in quotations? [00:19:00] If you don’t put it in quotation mark, it’s not an exact match though. The numbers are, are too fuzzy, but if you put it in quotation marks, it’ll tell you a more exact number of of the Google search parameters.

Kristaps Brencans: Okay, let’s, let’s try to appraise military defense. Defense lawyers.

Mike Mann: Let’s try to appraise it.

Kristaps Brencans: Yeah.

Mike Mann: Well, I, I need to use my software to do it. I mean, I can, I can just, you know, it’s probably worth a hundred thousand dollars off the top of my head. But, um, the other thing you do is this thing called an alternative domain.

So you would look in all the other domains. Again, the software does it for me, but you would look at all the alternative domains in the world. Like is there a.co UK. Like one in England, is there a CA in Canada? You know? Mm-hmm. Is there MX in Mexico? So you would, you know, we look at like a hundred different ones and we see, well if there’s 10 matches, that implies the domain has a certain type of value.

If there’s zero [00:20:00] matches, it has much less value. There’s 20 matches. That would’ve a very high value. Again, there’s alternative domains being used with different extensions. Mm-hmm. But. Second level domain, it’s called the top level domain is the.com, the.org, the dot whatever. And the first, the second level domain is the string, in this case, military defense lawyers.

So again, we’d look at the alternatives there. We’d look at Google, we’d look at, um, some of our competitors have different tools that ranks domain names. We’d look at the rankings that the competitors have for those names. Mm-hmm. And their software has. There’s this thing called the, the internet zone file.

So we’d compare it to that. Where like, is there a military defense lawyer.com? Is there a military defense.com? Is there a, you know, alternatives in the comm space is one way, and then the alternatives. [00:21:00] With different tds, as I mentioned. Mm-hmm. Before the.co uk de for Germany, whatever. So there’s all sorts of ways of slicing it and dicing it and looking at it and then merging all that data together into an algorithm and then giving it, it’s a complex,

Kristaps Brencans: it’s pretty complex process now for someone who wants to build their brand and, you know, let’s say they own a law firm and they in the, you know, premium domain name, how.

Can they make sure that they’re not overspending? Uh, you know, there’s a lot of domain markets and you see these numbers. Even when you said, you know, military defense lawyers could be around a hundred thousand, that seems like a, you know, pretty, pretty pricey, uh, ticket. So how do you make sure that yeah, you’re not overpaying for it, uh, and you know, you’re giving it the right value it deserves.

Mike Mann: Yeah. Well, again, for a lawyer. I mean, you know, lawyers are notoriously [00:22:00] cheap and bad at business basically. But if they were not so cheap and they were better at business, they would realize that if they just get one, or first of all, the domain’s gonna go up in value. So it’s a good investment no matter what.

Mm-hmm. Second of all, if they just get two or three clients, it’s gonna pay for the domain. Right. So if they get a hundred clients, they’re gonna be deeply in the money. You get a hundred clients over 10 years, whatever. They’re gonna be very seriously into the money. Mm-hmm. Again, a hundred extra clients that they would not have otherwise gotten without that domain, without that branding, without that Google recognition.

Mm-hmm. A hundred more clients is gonna be worth millions of dollars to them. Probably. And again, the domain itself is going up in value. So even if they got zero more clients, they could sell the domain 10 years from now. Mm-hmm. They could sell the domain back for double or triple or quadruple whatever it happens to be.

So. The lawyers are making a mistake. I mean, they should buy all the [00:23:00] best domains. Again, if you go lower down the quality scale, it’s not gonna have that same effect I mentioned. Mm-hmm. It’s not gonna go up in value and it’s not gonna bring in any customers and it’s not gonna provide a ton of branding value.

But if you go, I. In the middle of the value branding chain or to the top. Those things are incredibly good investments. The other reason they’re incredibly good investments is there’s very little competition there. People don’t know how to appraise the domain. They don’t spend a lot of money in domains.

A lot of people just don’t have any money, so even if they know it’s a good deal, they can’t afford it anyway. Whereas the lower domains are very heavily traded, very competitive. People buy them all up, so they’re not as good as of a value. They’re fair market valued, but the higher end ones are below fair market value because they could bring you so many clients and because they go up in value so quickly, and there’s very little competi competition in that space.

So you know, like somebody just bought chat.com for something like 20 million bucks last week. [00:24:00] So again, somebody who can afford it, but there’s no competition there. You know, it’s gonna be worth 25 million next year. So the guy’s in the money and he’s gonna start a business surrounding it. So,

Kristaps Brencans: so I am hearing three main elements.

One exact match domain, which will drive organic traffic just because the keywords are in.

It’s a long term investment because the domain will continue going up in the value. You know, as long as Internet’s there, your domain will continue holding the value and it will increase in value. And third, just the brand stickiness. And to your point and the Microsoft study was that people will convert lot more because they can recognize your brand faster than if you have some obscure general name, uh, domain.

Yep. Okay, great. Valuable insights.

Mike Mann: And again, people are gonna click on it [00:25:00] more, which Google’s gonna recognize and keep bringing it higher to the search rankings. And then, uh, you know, there’s the organic SEO obviously, as you know, and then there’s the paid pay per click traffic, which again, it looks really good.

If you have a paid ad that says seo.com, phone.com, it’s gonna get a higher click through higher conversion rate. Mm-hmm. Again, more. More brand affinity for your clients and your prospects.

Kristaps Brencans: Thanks. Um, so I wanna, you know, add another element to the brand building aspect. You know, law firms are notorious for investing in phone numbers.

Uh, I know you have, uh, exposure, uh, and knowledge on the phones as well. What is the interplay between premium domain name and premium phone number? Is it. Stickiness, recognition of it. What are your thoughts on that?

Mike Mann: Well, if you take a lot of phone calls and, you know, before the [00:26:00] internet, people obviously use the phone on a higher proportion of their marketing and their leads.

So, but if you still use the phone a lot for your sales and your marketing. You can benefit from, from controlling the, the both spaces. And again, you want to have the brands to be correlated. So you know, if you had 1-800-LAWYERS and you also had one 800 lawyers.com and you also had lawyers.com just for a random example, then you would control that whole space and it would be integrated in the minds of the clients and they could call you or type you in depending on, you know.

What their interest is or what your marketing is. There’s some other things to keep in mind about the.com domain names. If you look at the advertisements on tv, I had a prediction a really long time ago that.com domain names would show up on all the TV commercials. And sure enough, you know, 20 years [00:27:00] later, almost every single TV commercial has a.com domain.

Yeah, you couldn’t buy a law domain.legal domain dot whatever they’re called. G tds. Mm-hmm. But nobody’s gonna remember it and people are gonna be confused what it’s all about. So you want to stick to.com. And again, the other point I like to make to people, ’cause people keep pretending dot com’s gonna become obsolete and people are gonna use all these other extensions.

There’s 2000 other extensions. So there’s a good reason to believe, you know, dot com would lose some of its cachet, but. It’s actually not the case. The world’s best marketers and advertisers are the people who work at the Fortune 500 companies and the advertising agencies that work for Fortune 500 companies.

Mm-hmm. Every single one of them uses a.com domain name? Yeah. 500 out of 500. Use a.com domain name. Mm-hmm. Again, uh, time has proven that the.com will hold its weight [00:28:00] and the other things don’t make a lot of sense. So even though there is law, legal, whatever, those aren’t cool and those aren’t relevant and people are just gonna be confused by them ’cause they’ve never heard of them.

And also a lot of, um, email programs and web programs. Think they’re spam because the spammer like to use those for some reason, right? So they get removed, deleted, discounted. They get discounted in Google in many cases because of the spam effect of them. So again, dot com is the preeminent, legitimate brand.

The other ones work the same, theoretically, technologically, but they just don’t hold any value and they’re not good for branding.

Kristaps Brencans: I wanna, I wanna throw a little hypothetical for you. Your, your whole family are attorneys now. Your daughter just became an attorney, let’s say she decides to open up a law firm and you’re gonna be her brand and marketing consultant.

How [00:29:00] do you apply Mike Mann’s branding playbook to her, uh, newly started law firm? Um, you know, taking from branding. Domain name, like what would be the steps you would go through? And I’m using this exercise as also recommendations for, you know, lawyers listening to this and law firm marketers on how to think about specifically law firm marketing and how you would approach it with premium domains in mind.

Mike Mann: Yeah, well just to point out the, uh, reference material. My site domain market.com talks a lot about, you know, the value of premium domains, how to value them, how to do branding. It has links to the referencing articles, to the Microsoft Study, and also my main website, mike mann.com. I did like 30 or 40 live streams or something like that, and each one of them, you know, I interviewed lots of really smart internet.

Leaders, including a lot of domain and marketing, SEO [00:30:00] experts. But at the end of each one, I did a, a course on domain branding and valuation. So you can wa you can watch all those live streams. There’s no advertisements on there. Mm-hmm. And it’s just, they’re very informational. And if you don’t wanna hear, you know, the guests, you can skip to the end where I’m talking about domain names on each one of them.

So those are all linked at my main site, mike man.com. It also links to my other companies, seo.com, phone.com. My book Make millions.com talks a lot about marketing, branding, and domain names. You can download my book for free from the sot and there’s no advertising in there either. So, um, but as far as my daughter, I mean, I would give her the same advice as to buy all the very best.

Lawyer domain names set up unique websites for each one, and then feed them back into the same forms and the same email addresses because you can’t put the same content on each one for one thing. They all have specific [00:31:00] topics. But you know, as you know, you get penalized for having redundant content. So you need to have unique content on each of the websites.

Mm-hmm. But, you know, my daughter could buy the best or get for free from me, but if she wasn’t my daughter, she could buy the best, you know, 20 best law firm domain names that are available@domainmarket.com. You know, build a unique website for each bring in leads. If, if they would all go up in value, if she didn’t specialize in that type of practice, she could sell the leads to her friends and other people at her law firm or whatever.

And then again, you would, you would build a big client base and that way and each of the domains would go up in value as you were doing so. So they would be incredibly good investments for, yeah.

Kristaps Brencans: I love the scale. You’d think at, you know, 20 domains, but let’s say the 20 domains is not, you know, within the investment reach, maybe just one.

And we’re [00:32:00] gonna hyper focus on that one domain. Um, any branding advice, should they also look into a phone number? How do you think about design? How do you think about what this brand experience needs to have?

Mike Mann: Yeah. Well again, I mean if you look at my website, I can just give a couple quick examples and the issue is, you know, there’s, you look at the best domains, I explain why that’s a good idea and I’ve done it in my own career.

And you just, which one resonates with you the most? You can negotiate the prices, you get the best domain you can get at the best price, and you build upon it for years and years and years. Mm-hmm. And it just becomes extremely valuable. It’s hard. Again, if you’re working at the top of the food chain, it’s hard to see a scenario where you’re gonna lose any money like this.

Yeah, but again, i it lawyer.com. So if you’re an information technology lawyer like DLA is, you know, that would be an incredibly good investment. Legal protection.com is a generic expression, [00:33:00] which means a lot to a lot of people. It’s extremely valuable. Modern law.com, if you like the ring of sounding modern, you’re not an old fashioned attorney.

Again, you couldn’t beat modern law.com. American lawyers.com has a patriotic ring to it. And again, if you don’t, if you don’t do work outside of the United States, that’d be a perfect contextual domain for you. Business legal.com, again, 60% of the lawyers probably specialize in business law, so again, business legal.com is extremely valuable.

Law practice.com is very generic. Mm-hmm. Juvenile law.com, you know. There’s probably 5% of the lawyers in the world, or maybe three per whatever it is, specialize in juvenile law. There’s nothing that could be more targeted than juvenile law.com. It would be an incredibly good investment. It would pay itself off if you got five or 10 clients from it.

And again, keeping in mind it’s going up in value [00:34:00] anyway because it’s a very high level. contextual.com domain name, so it’s going up in in value. You would get a bunch of clients and a bunch of profits if you bought that domain. Venture lawyer.com. If you’re a Silicon Valley type lawyer, finance lawyers.com.

If you’re a Wall Street type lawyer, municipal law.com, product lawyer.com. So again, there’s just kind of good contextual domains that people failed to purchase and failed to invest in that that are still out there available for lawyers. So.

Kristaps Brencans: So I guess it’s part of the research and the practice area you’re focused on.

And then we need to go back to the three things you already emphasized. Domain will go up in the value, look for exact match phrasing, so you pick up some of the SEO benefits. And third, just brandability. It’s gonna help with the stickiness of the domain, Mike. We’re, uh, running low on the time here, and I know we could [00:35:00] go on and keep talking more about domains and I’d love to get into more, you know, what you’re doing with your businesses and how, with your plans with those, especially the SEO com, which we talked a little bit about.

But I guess, uh, last kind of note, something you wanna, uh, recommend to our listeners, you know, as your, from your experience and exposure in, in technology since the early nineties.

Mike Mann: Um, again, I just investing in your brand and taking it seriously and, you know, don’t be pennywise and pound foolish. Like, focus on what’s gonna be the best for you and your business.

It’s building, you know, long-term competitive brands, moving your, pushing your competitors out of the marketplace or taking a greater market share of whatever your niche niches happen to be. And, uh, you know, instead of just great investments basically, and then go and do charity work with some of your profits.[00:36:00]

Kristaps Brencans: There you go. Uh, Mike, uh, where can our listeners find us? You already mentioned a couple of things, but, uh, maybe there’s any particular, uh, of your material you wanna promote?

Mike Mann: I mean, if they wanna email me, mikeMann@mikemann.com, my main website is mike mann.com that has links to all my live streams, to my charity work, to my book, all my companies.

Um, there’s hundreds of articles written about me that you can find in Google. I. A lot of it’s linked on my website. It’s a lot of YouTube videos and it’s just a lot of stuff out there to mostly doing what I’m doing here is talking about branding and domain names. I don’t, I don’t usually talk so much about myself as I do about the actual material, but

Kristaps Brencans: yeah.

Well, great. There’s wealth of information about the maining, um, general branding and things. Uh, that sort. Well, thank you so much, Mike, for having coming on. Uh, it was a great conversation and hope our, uh, listeners will, uh, think [00:37:00] twice about investing their band and brand and maybe looking into some of the premium, the main names.

I think in a mix with SEO, that’s, uh, inevitably good, uh, investing. Thank you, Mike.

Mike Mann: Okay, thanks a lot Chris. Appreciate it.