Yield Software
Media Relations Report
2009-04-27

B2B Online
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090413/FREE/904139987/1146/FREE
“[A] marketing technology company focusing on SMBs is Yield Software, which last month launched an on-demand Web marketing application for this market to drive Internet traffic from paid and organic search, as well as landing page optimization.”

VentureBeat
http://venturebeat.com/2009/03/30/yield-software-launches-simple-comprehensive-web-marketing-tools/
“The Yield Web Marketing Suite looks pretty powerful. Tts potential lies in the fact that it brings all these tools together (PPC, SEO and LPO), and in its ease of use.”

B2B Magazine (breaking news announcement)
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090331/FREE/903319968
“Search engine marketing company Yield Software has introduced a Web marketing application aimed at small and midsize businesses that promises to drive Internet traffic from paid and organic search, as well as landing page optimization.”

Search Engine Watch
http://blog.searchenginewatch.com/090331-114151
“There are 3 components to the suite:

• SEO – The software will scan your web page, run library of best practices, monitor what’s happening with search engines, and offer analysis. But don’t expect any sketchy recommendations. It’s only white hat here, folks.
• Paid Search – Yield offers automated bid management for the big three search engines: Google, Yahoo! and Microsoft. You can view all of your campaigns in a single place. The software also offers keyword optimization.
• Landing Page Optimization – You can use Yield to help create multivariate experiments. If it sounds intimidating, don’t freak out – there are step by step instructions to help. You can also have it automatically display the most successful version to increase conversions.”

Adotas
http://www.adotas.com/2009/03/yield-software-launches-yield-web-marketing-suite/
“Developed with small and medium businesses in mind, the tools enable novice to advanced marketers to work with Google, Yahoo Search and Microsoft’s Live Search via a simple and user-friendly interface.”

Direct Marketing News
http://www.dmnews.com/Yield-Software-launches-search-management-tool-for-SMBs/article/129641/
“The product is ideal for small to midsized businesses, said Derek Gordon, VP of marketing for Yield Software. ‘There are a lot of search marketing dollars sitting on the sidelines because people are intimidated by search marketing or afraid of the time or expense associated with it,’ he said, ’so we eliminate the jargon and make it easy to use.’”

Silicon Valley Watcher
http://www.siliconvalleywatcher.com/mt/archives/2009/03/yield_debuts_on.php
“Yield’s software does away with a lot of the mythology and snake oil in the SEO community about what is important in raising the rank of a web page. The software analyzes each page and lists all the things that are done right and flags things that are missing, and spells out exactly what needs to be done. This alone is worth the monthly subscription price of $129.”

BizReport.com
http://www.bizreport.com/2009/04/yield_software_launches_automated_suite_for_seosem.html
“Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized businesses, gives marketers an economical solution to search engine optimization and the problem of lagging traffic.”

HyveUp
http://hyveup.tv/2009/04/yield-software-automates-traffic.html

Bloomberg
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aMtMHul8izgs (Print)
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aFStMO4OKzK0 (Video)
“For companies just getting a start, such as Yield Software Inc., Twitter also offers a cheap and direct marketing path. ‘It’s just absolutely critical to our business strategy,’ said Derek Gordon, vice president at San Mateo, California-based Yield. ‘When I started out in PR, it was all about mass communication. Now it’s very much one-to-one. It’s this intimate connection with people you seek to serve.’”