Escom Case Study

Software.com


In 2006, as part owner of Escom, LLC, Mike Mann participated in the purchase of the world’s most valuable Internet domain name, Sex.com, after a famous lawsuit and drama surrounding the asset, setting a world record purchase price. (See Google.)


When it came time to sell Sex.com in 2010, Mann helped structure the deal and set a Guiness Book World Record for the deal.


In 2010, Escom, LLC, finalized the sale of Sex.com to an unnamed buyer for $13 million. The domain sold for much more than experts at the time predicted. And Sex.com became the largest, all-cash, publicly announced domain sale of all time.