BuyDomains.com Case Study

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A critical first step for any business is purchasing the right Internet domain name. Business owners and entrepreneurs often look for domain names that are memorable, targeted and keyword rich.

 

Mike Mann founded BuyDomains.com in 1998 with the goal of providing businesses with premium domain names that help expand their online presence. A leader in the domain marketplace, BuyDomains.com has more than 4 million premium domain names to choose from.

 

BuyDomains.com was the world’s largest secondary market for domain names. Mann sold the majority of his interest in BuyDomains.com to Highland Capital and Summit Partners in 2005. As the firm continued to acquire world class domains and Internet brands, the name changed from BuyDomains.com to NameMedia. Highland Capital also acquired the Seeq.com search engine portal from BuyDomains.com.

 

Mann signed a non-compete agreement when he sold BuyDomains.com that prevented him from selling domains for several years. During that time Mann started various technology companies including SEO.com and Phone.com, with the goal of taking his return on investment and putting it into nonprofit organizations through Grassroots.org and Make Change! Trust. With these organizations, Mann has helped provide grants and technology services to thousands of nonprofit organizations. Mann has since re-entered the domain business and now sells premium domains through DomainMarket.com.