OzDomainer Podcast with Mike Mann

Mike’s is interviewed by Ed Keay-Smith from OzDoaminer.com, July 26, 2012

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Ed: Hello everyone, this is Ed Keay-Smith from OzDomainer.com and the domain names podcast. Our special guest this episode is Mike Mann. And that’s Mann with two “n”s. Mike is the founder of many different domains and businesses. He is very well known for BuyDomains.com, which he founded quite a few years back. Other domains, such as Grassroots.org, phone.com, SEO.com and his DomainMarket.com and many, many others. So we’re very privileged and happy to have Mike on this call. How are you Mike?

 

Mike: I’m doing great thank you. I appreciate you inviting me. I’m sitting here in Dewey Beach, Delaware, overlooking the ocean on a beautiful day.

 

Ed: Yes, and one of the things we need to talk about, which is much, much more important in my world than domain names, is your ability to play the congas. Now I have seen videos of you playing the congas at the Rusty Rudder, which is a pub I believe, where you live. And you’re playing [with] the band called, Love Seed Mama Jump.

 

Mike: Well that clip, it’s just my friends letting me jump on stage late at night. I don’t actually play in the band or in any band. I play just with my friends when they let me play and we play on the beach. I play open mic night. I basically just mess around, play on the hand drum whenever I get an opportunity.

 

Ed: Well you looked like you were having an absolute blast. It looked like you were having a great time.

 

Mike: Yep, we have an excellent time in Dewey Beach for sure.

 

Ed: Yes. I’m a drummer myself and my other co-host of OzDomainer is also a drummer, and one of the lines that we often say is, “Domaining is so easy that even drummers can do it.”

 

Mike: Yeah, well, you should hang out with me down in Florida and play some drums.

 

Mike Mann’s First Registered Domain Name

Ed: Yes, I’ll accept that when I make it down there next time. Sounds good. So Mike, back to the serious side of domaining. I know we have to have fun at the same time but give us a bit of a history, what got you into buying domain names? If you recall what your first domain name you ever registered was, what would that one be?

 

Mike: Well the first one I ever registered was intr.net. And the story with that was, I was actually in line for inter.net, and way back then in 1995 we had to submit applications by mail and wait for months and months and months to find out if you won your application. There was no WhoIs, you didn’t know. Maybe there was a WhoIs; the problem was there was a waiting list so long you didn’t know who was in line before you. So, it turned out that PSI.net, this huge Internet network, was a couple days ahead of me for inter.net and they ended up using that for their domains for lots of years, and I used intr.net for my company called Internet Interstate way back then.

 

Ed: Many things have changed since then, obviously. Where did you progress to after that domain? What led you up to the point where you started BuyDomains? And we’ll get some history off you about BuyDomains as well. But what was in between that first registration and BuyDomains? Was there a lot happening between that?

 

Mike: Sure, well, the reason for that first registration was for my own company, an internet service provider called Internet Interstate. So all of my customers used Mike@intr.net, or whatever@intr.net. And back then, we set up very rudimentary Internet connections and ISBN lines, and eventually we set up T-1 lines for companies. We’d get our hands dirty and train people. Again, the ISP internet business. This is actually before the Web was invented. The World Wide Web was a text-based thing back then. Eventually, Marc Andreessen invented the graphical user interface with whomever else [Eric Bina] and that set us off providing Web development services. We left the state of merely connecting Internet lines and went into Web development. Once we’re in Web development, and we’re giving people names for their email addresses, it just occurred to us, obviously, that there was this idea of getting a better quality name for our customers. We had government agencies and associations and things like that.

 

So after I got my own name, intr.net, I started registering names on behalf of even my customers or for people I wanted to be my customers. I lived in Washington D.C. and I wanted government agencies to be my customers. So I registered government.net, then I registered resume.net, menus.com. For one thing, dot-com wasn’t so great back then, dot-net was just as good as dot-com. So in any event, I registered 20 or 30 dot-com and dot-net on behalf of my ISP and my customers. So the next thing you know, I owned menus.com, governement.net, resume.net and a bunch of names like that. After I sold that corporation a few years later, I still owned like 10 of these names on my personal account.

 

Mike Mann’s First Domain Selling Company – BuyDomains.com

Ed: And what stage after those domains did you go and set up BuyDomains?

 

Mike: I’ll make that point in one second. The other point I would like to make is that even way back then I still tried to do what I do today, which is develop premium names. So I bought menus.com in 1996. I registered it and I built a website called menus.com, which is a database of searchable restaurants. The same type of thing I’m doing today. I wish I had that name. The point is that after I sold my ISP, someone offered me $25,000 for menus.com. I was paying $35 a year at the time and they offered me $25,000. Before I even had time to make the transaction, the next day, literally the next day, somebody offered me $50,000 for the exact same name, but unfortunately I had a verbal commitment at $25,000, so I couldn’t take the $50,000. So I stuck with my verbal commitment, sold that one for $25,000 and the day after that I decided I was in the domain business.

 

Ed: Well that would have been a big light bulb going off then wouldn’t it?

 

Mike: So anyway, that’s the trajectory of getting me in the domain business. I’ve been in the domain business for some years. We sold my company BuyDomains.com. We sold most of it. I’m still a shareholder. Then my non-compete agreement expired several years after that and therefore I started DomainMarket.com a few years ago. After all this was over with, the non-compete agreement was over and I started back from scratch with DomainMarket about 3 years ago.

 

Ed: When you sold BuyDomains what year was that in that you sold BuyDomains?

 

Mike: 2005

 

Ed: 2005. So at that point when you’d sold it, what was the volume of names that was in the portfolio, do you recall?

 

Mike: I think there were 500,000.

 

Mike Mann’s Current Domain Selling Company – DomainMarket.com

Ed: And at the moment with DomainMarket, I think from the last time I was reading some of your stuff, you have close to a couple hundred thousand, is that correct?

 

Mike: I believe we’re close to 300,000 at this point.

 

Ed: Okay, fantastic. Now, when you’re looking at domain names, a lot of the ones you have in your portfolio are obviously very high quality. But one of the recent things that got quite a bit of publicity is when you went and hand registered, I think it was 14,962 domains in 24 hours. Now that got a few people talking. What was the story behind that? What was it you were doing at that stage you decided to go and pick up so many domains in one hit?

 

Mike: First of all, I would like to point out that I think it is funny and ironic how the press and the blogs blow out a certain little tidbit and then they miss the big pictures and the big stories. In any event, that’s a small story that got blown up, which I certainly appreciate. It got me a lot of press and traffic or whatever, but it’s not really that interesting of a story because that’s normal for me.

 

The only reason it was all in one day is that we just had a backlog. It was like, three or four hundred a day for a month or something like that, or maybe even a few weeks. I can’t even remember the math. But, the point is, it was just a backlog that I was building up that I wasn’t able to finish. So, all the sudden we pulled the trigger one day and then the whole backlog was released and we registered them all in one day instead of over a month like I normally do. So I still registered the same amount as every other month, it’s just I did it all in one day.

 

Ed: So now, there obviously is a bigger picture, in that, from my understanding, isn’t something that is out of the ordinary for you. So what message would you try to get across to people that is the big picture? What is it that you think people are missing out on when it comes to domain names that you would like to get across?

 

Mike: That’s the thing; the big picture isn’t domain names. But, domain names are one small part of our family of companies and charities and publications, books, blogs. Our network has all sorts of cool stuff going on. The domains are one of the coolest things. It brings in a lot of traffic, it brings in some notoriety and eventually it brings in money. We do really excellent charitable work and we support lots of charities and charitable websites and things like that, which is the impetus for DomainMarket and all of our other corporations.

 

Mike Mann’s Charity Efforts

Ed: Okay, so, speaking about one of those particular organizations, Grassroots. That was something you started quite a few years ago. So what’s the story behind Grassroots and what was the impetus to get that going?

 

Mike: Sure. Well, the thing is I’ve been trying to come up with ways, and practice ways, of innovatively doing charitable work, charitable ideas, with my team, with my co-workers. We’ve always been doing charitable projects. That’s actually the reason we need the money from the business, so we can do our charitable work. We’ve been doing some sort of charity, all sorts of charity, for many years. So the issue is just getting better at it and being more efficient, spreading it wider, using best practices and skills we’ve learned and practiced in business, and in the charity world and constantly applying them and upping the ante. One of the expressions of this is called Grassroots.org, which is a 501(c)(3) charity. And the object of that charity is to give away free services to other charities, or free resources to other charities. Basically, to support other charities that meet certain criteria.

 

As of today we have 5,000 charities that are members of Grassroots.org that all receive free services. None of them are ever charged for anything. And they receive a lot of different innovative services, internet related services, marketing related services, business consulting services. The long-term object of it is to get 10,000 members. We have 5,000 now so I think it’s relatively straight forward that with our growth rate we will get 10,000 members. And the object is to provide them each with $10,000 per year worth of services. Now we’re pretty far away from that right now. We hopefully provide a few thousand dollars a year worth of services to 5,000 members. The object is to have 10,000 members and get them each approximately $10,000 per year worth of services, at no charge. So my point here is that this is just one of the charities that my team started and operates. And our object is to provide $100,000,000 per year of value to the charitable community.

 

Ed: Wow that is outstanding. This is obviously what drives you and what gets you up in the morning. It’s not whether you can buy more domain names and how much more money you can make off those domain names for any other reason, other than putting it back into this foundation and the systems you have built. Would that be an accurate statement?

 

Mike: That is absolutely an accurate statement. Even now, or later, in the interview, if you have time, I could touch on some of the other keyword domains we’re using for charitable purposes.

 

Ed: Absolutely. Anything you want to talk about I’m happy, the listeners, everything that is going on in this interview is something for them to listen to and learn from. Keep talking on this track, that’s fine.

 

Mike: Sure. Well, people don’t have to memorize this stuff. It’s all linked on MikeMann.com for future reference. You can find all of our charities, all of our books, our blogs our businesses. Everything’s linked at MikeMann.com. Just to expand on this idea of using keyword domains for charities. We have a new site we started within a few months, called Relief.org. And the idea with Relief.org is to find end users like Save The Children, Doctors Without Borders, Care, things like that. Try to use Relief.org and create a portal, drive a lot of traffic into it and find ways of driving resources into those charities. That particular site is brand new so I’ll report on the results later on.

 

There’s another site that is called ChangeTheWorld.org, which is a partnership with the University of Maryland Business School, plus a bunch of other top U.S. Business Schools. And what we’re doing is we’re getting members, charity members, 501(c)(3) charities, we’re giving them all free consulting, not all of them, but all of them that qualify and get through the process. They get free consulting from MBA students. We’ve been doing this for years and we keep expanding it and we get better and better at it. The sorts of things the charities will receive from ChangeTheWorld.org that they currently receive include business plan assistance, assistance with fundraising, assistance with website, assistance with just basic organizational things, paperwork. Basically a bunch of charities apply, and Grassroots.org plus the universities screen the charities and we bring in dozens of new charities each semester at various schools. Again, that’s ChangeTheWorld.org. It’s providing fantastic services. It’s another offshoot of Grassroots.org and our charitable endeavors.

 

We have another one called Interns.org, which brings in a lot of interns for charities. It’s another idea that we’re trying to expand. In any event, this is all linked at MikeMann.com. I could go on for a long time. But my main point is, the overreaching object of our businesses is to make money to put into our charities, essentially, to get people to participate and to learn and expand the best practices within our family of companies and within the charities. It’s two sides of the same coin, we build up the companies, we build up the charities. The businesses, the money, the traffic, the notoriety is required in order to properly serve the charities.

 

Ed: Look, I’m involved in quite a few charities myself and my wife actually is the state manager in Perth for a company called ABCN, which is the Australian Business and Community Network. They work with lower socioeconomic schools and CEOs of companies get involved with going mentoring and reading programs and all sorts of things like that. There is no difference in marketing a commercial business in the sense, in my understanding, to a charity. You still have to do the same things. You’re to get the exposure. How do you go about getting as much exposure to your organizations and charities as you possibly can?

 

Mike: Well again, we tie it together with this family of companies that are all interlinked. We have millions of hits of domain traffic a month, which has links to Grassroots.org, MakeChangeTrust.org, MikeMann.com. It’s this virtuous cycle. And to expand on that point you made is the charities absolutely must follow best business practices and grow best practices or they will be broke; they will not raise money, they will not get traffic, they will not have proper marketing and PR. It’s a fallacy to think a charity can be built in an alternate universe where it doesn’t have to be responsible for human resources and funding and marketing and business planning. Those charities aren’t going to make it. It’s the ones that operate similar to businesses that will make it. And the flip side of that is companies that act like nonprofits will not make it either. Companies that are not following best practices. Again, the businesses and the charities, the only difference is that there are no shareholders in a charity. It’s just for the communal best interest of that particular topic. No one is making money on it other than just at the expenses of the organization. Potentially low salaries of employees, if they’re not volunteers. To me that’s the only difference. Other than that I think the charity has to be run the exact same way as my businesses. Just to expand on that, we’ve built this document with massive, hundreds of tips called BestPracticesGuide.com. BestPracticesGuide.com also links to MikeMann.com

 

Mike Mann’s Book – Make Millions

Ed: Fantastic, I see that on the site there and see that there is a lot of great information on MikeMann.com. I’ll have all those on the show next as well. And you’ve got a book called “Make Millions” tell us about the book. How did that come about and was that something you wrote specifically on your own, or did you have others input into it?

 

Mike: I actually wrote the whole thing. I had people help me with the English language, editing it and making it make sense and kind of gel together. I had some young ladies who were excellent editors. All the concepts, the basic ideas and the flow were pretty much my own thing.

 

Ed: Fantastic. Is that a free book or are you charging for that book to raise money as well?

 

Mike: Yes sir. First of all, the URL, again using a premium name, MakeMillions.com. If you go to MakeMillions.com you can download the book for free, you can read the PDF for free, you can read it online for free. Or you can order it from Amazon if you want a hard copy.

 

Mike Mann’s Entrepreneurial Success

Ed: Fantastic. And that again, a brilliant domain name for the book. I highly recommend anyone who’s listening to go and check out all of Mike’s charities and organizations. These, obviously, do not run just by yourself. You’ve got a lot of people involved in these. How many staff are involved in charities and foundations you have?

 

Mike: Well, in the charities there is very light staff, but the businesses help support the charities is probably the issue. There are approximately 200 employees under my family of companies. The biggest ones are Phone.com, again has about 50 employees. And again using the keyword domains, and a fantastic corporation with all sorts of apps and innovative services and customer support. And then I have another company called SEO.com, which stands, obviously, for Search Engine Optimization. That company has about almost 100 employees, I think. That constitutes about 150 employees and then I probably have about 50 scattered at our other small companies.

 

Ed: And you’ve recently been awarded some of the, sorry I’ll get my awards out correctly here. In Utah, youngest fastest growing companies. And that was a very recent thing that happened. What was the story behind that?

 

Mike: Yeah, thanks a lot. We own a bunch of corporations, as I’ve mentioned, and probably six of them or seven of them are based in Salt Lake City, the biggest one being SEO.com. And so they have a local contest the top 25 fastest growing small businesses in Utah. Three of our corporations were honored to win that award, one of them being SEO.com, I think, was maybe the third on the list. The third fastest growing small company in that region. And then DomainMarket.com is another company of ours, obviously. It holds all the domains and domain sales. So the company is on the top 25 list. Again, keyword domain, it does what it says it does. They do PR and marketing. It’s another of the fastest growing small companies in Salt Lake City. If I could expand on that, we’re actually, three of our companies, two of them being the same and one additional one, Phone.com, are all about to win a big national award. We’re going to have three out of 500 on the national list. But it’s technically, It’s been, like, half way announced but not technically announced yet.

 

Ed: That’s awesome. And look, In your view point, you are obviously a fan of domains. That would be an understatement. How important do you think it is to have a keyword focused domain? How has it helped you in developing your businesses?

 

Mike: Well again, let’s focus on my two most successful current businesses that I currently still own. Which would be SEO.com and Phone.com and DomainMarket.com, but DomainMarket.com itself barely has a keyword domain. I wish I had domains.com. DomainMarket.com is an excellent name but it’s not as excellent as Phone.com or SEO.com, so I’d like to focus on those for a second. Those two companies have this advantage, which Microsoft did a study and they call it “Domain Bias in Web Search.” So I encourage everybody to go to Google, look up, “Domain Bias in Web Search,” which is a scientific study by Microsoft, which proves that consumers are more likely to convert using a keyword domain. And the other point to that is Google ranks keyword domains higher. So I have two strategic advantages with SEO.com and Phone.com. So let’s say a competitor is exactly the same, they have exactly the same quality, exactly the same staff, the exact same references; they’re exactly the same as Phone.com and SEO.com. But the only advantage we have is the name Phone.com, and the name SEO.com. Well, in that war of attrition where all else being equal, I’m going to win because I’m going to get higher rankings in Google on average, over time. So year after year after year I’ll have higher rankings in Google than my competitors that are otherwise the same. And at the same time, I have this advantage that Microsoft calls “Domain Bias in Web Search.” Which means that if my site comes up at the exact same time as my competitor’s site, my site is more likely to convert because I’m the one who owns the keyword domain. So over time, day after day, month after month, year after year, in the war of attrition where all of the competitors are following best practices and doing the best they can, that company with the keyword domain will win. So in this case, Phone.com and SEO.com will beat the competition in the long run. And as far as our small competitors go, we’ve already beat them. The ones that are the same size as us we beat, on average. And then the bigger ones we’ll eventually catch up with if we’re in business long enough.

 

Ed: Yes, undeniable, and certainly I don’t think anyone can disagree with that statement. I’ve been involved with consulting and working with clients with Google AdWords for the last nine years. And back in the day when you could split test domain URLs in your advertising, we regularly would do split tests, looking at using a keyword rich domain name. Everything else was the same. The headline was the same. The body copy was the same. The only thing on the 50/50 split rotation would be the domain name. And the generic domain name won 99.9 percent of the time. It always got more clicks than some made up URL, even if it had keywords in it that were similar or close.

 

Mike: So, I think that myself and domainers have always known this. I’ve been telling people this the whole time, ever since I owned Menus.com and Government.net, I told people they should use keyword domains. To this day, you know, 90 percent of the internet community fails to use premium dot-com domains. That’s why I point out this Microsoft study. People haven’t listened to me and you for the last ten years . So now that there are a bunch of scientists from Microsoft that proved it, it’s almost indisputable, as far as I’m concerned, that the dot-com keyword domains rule.

 

Ed: Yes, if Microsoft said it, it must be true.

 

Mike: Now me, I’m just going to profit on it myself if nobody else believes it. I’ll take advantage of the inefficiency in the marketplace and buy all the underpriced assets.

 

Ed: Look, I’m a constant follower of what you talk about and your stuff on Facebook. You’re regularly talking about names you’ve just bought or names you’ve just sold. Sometimes you’ll put prices down. And now, because I’m involved in SEO and PPC, the fact that you own SEO.com is a big interest to me, because that’s an industry that I’m in everyday. So the story behind SEO, was that a name you picked up early on, or did you acquire that more recently?

 

Mike: Actually, a domainer, Mike Bahlitzanakis, who is my buddy, he went into business with me with SEO.com. He’s exited the business since then but he was one of the business partners in the beginning and the owner of the name.

 

Ed: And that is a particularly attractive name. Has anyone tried to buy that off you? I mean seriously, not  phoning you up or sending you an email saying, “I’ll buy that off you for f$50?”

 

Mike: Again, I have 100 employees there, so you can’t exactly buy the domain.

 

Ed: Have people tried though? Have you had people make offers to you?

 

Mike: Of course, they try all the time. The issue is who is buying the corporation because it’s an extremely successful corporation with excellent employees and fortune 500 clients. The domain name is a trivial aspect of it.

 

Ed: Yes, it is a trivial aspect of it in the scheme of things, considering how big the company’s got. Was that something you ever thought would grow to that size, or was it just something that keeps getting bigger and bigger? Or did you have this strategic plan when you got involved with that to try and get it to that kind of size?

 

Mike: Well again, the people who know me, and if you read my book MakeMillions.com, I’m extremely ambitious. I’m always surprised about the things that don’t get big not by the things that do get big.

 

Ed: Okay, that’s a very good answer.

 

Mike: We have these business plans and business models that are extremely competitive and in competitive marketspaces. So in my mind, as long as we constantly enhance our suite of best practices, again it’s an over time war of attrition, in a market that exists against our competitors, I feel like we have an opportunity to improve every day at the expense of our competitors. So wherever we are, I feel comfortable we can keep growing.

 

Mike Mann’s Opinion on TLDs

Ed: Absolutely. A lot of the people who listen to this podcast are new to domains, so some of the things we’re talking about may be a little bit hard for them to understand. There are a lot of big numbers, big dollars, things we’re talking at the moment. But if someone is coming into the domain industry at the moment, there is a lot of change happening with the expansion of the global TLDs (Top Level Domains). What is your viewpoint on that, on all these new extensions that are going to be opening over the next couple years? I think I’m pretty sure I know what the answer is going to be but I’d love to hear it from your lips.

 

Mike: First of all, for the record, I want everybody to make a huge fortune. I want it to be the most successful thing in the world. It’s not up to me. I had nothing to do with any of it. I’m not even invested in it. All I’m doing is just giving an opinion based on the marketplace. I guess my main point here is that, DomainMarket.com, my current corporation, owns hundreds of thousands of domains. My old corporation, BuyDomains.com, owns hundreds of thousands, if not a million domains. The vast majority are dot-com. Now for argument’s sake, you can say a huge number of them are no good, they’re underpriced, you can say all sorts of things. But then, when you’re done with that, you have over a hundred thousand excellent dot-com domains that are underpriced.

 

Ed: Yes.

 

Mike: So if those are not selling today in the current marketspace because it’s an underfunded, under understood marketspace, you’re dealing with a bad economy. You’re dealing with Obama working against small businesses, and all sorts of confusion in the marketplace. Again, you have the phenomenon of these new TLDs that we’re discussing. So therefore, the wind is being taken out of the dot-com marketplace today as we speak. But, there are hundreds of thousands of fantastic investment opportunities in the dot-com space that will give you the opportunity to have a higher conversion rate and properly brand your company forever. My point is, if that space itself is not properly invested and understood, then a lesser known and lesser quality space, being the alt TLDs, will have even a lower investment and lesser wind in the sales.

 

Ed: Is it a bit like, in my view point, it’s a bit like the tide may be going out, with money maybe, less focus going onto the new TLDs. But at some stage the tide will come back in again once people realize that the dot-com has not gone away. It is still the premium domain extension. Will some of that money flow back in do you think?

 

Mike: Well again, it just depends how much people invested. To me it looks like, just to get in the game, you need hundreds of thousands. Then at least a hundred or two, or more, just to operate each year, right?

 

Ed: Yep. So yes.

 

Mike: Let’s just say on average people are going to be into it, let’s just say $500,000 a head for each extension. Now, first of all, I think the whole thing is cool and interesting, other than I just can’t profit from it so much. But the idea that Google and Amazon and me and you and everybody else, can test and experiment with these TLDs, and trying different ways of getting money and making traffic and innovative marketing, that’s all awesome. And, I think, within those experiments, lots of people are going to do lots of cool stuff and somebody’s going to make money on various spaces. However, I think 90 percent of those people are going to be throwing away their $500,000 because their entire bet is that there is going to be a secondary speculative market for those TLDs, or the SLDs (Sub Level Domains) under the TLDs. Again, I would say there’s already a marketplace out there. Let’s say you use dot-co as a bench mark, dot-co. Dot-co is a great extension. It is very similar to com. It gets typos. It stands for corp, com, company. It has all sorts of relevant meanings. It has only two letters. It’s one of the first ones ever done. They have a lot of investment. Juan is a great businessperson with his team. They’re doing a great job. Anyone of those extensions would have to hit everything perfectly to be as successful as dot-co. For a benchmark, that’s the best of those type, if you ask me.

 

Ed: I agree, and I think the odds of that happening are very, very small. I think, in my viewpoint, the 80/20 rule will apply, but it’s probably more going to be the 10/90 rule.

 

Mike: So I mean, that’s the point here. I want everyone to make money. It’s not up to me. But, if you’re asking me my opinion, my opinion is, if you can’t profit on dot-ninja you are $500,000 into it.

 

Ed: Well, no, there’d have to be a lot of Ninja’s out there wouldn’t it?

 

Mike: A lot of people that would have to pay for something dot-ninja.

 

Mike Mann’s Advice For New Domainers

Ed: Now, just back to the question of hand registering domain names, that’s something you still do. You still see opportunities in the marketplace with names that have not been registered as of today. What sort of opportunities do you think are there for people new to domaining if they spend a bit of time on doing research and looking at trends? Would you recommend that they start there or do you think it’s something they should save more money and have less domains at a high quality?

 

Mike: Well again, if you’re talking about competing with a high volume person like myself, or those other gentlemen, unless you have a ton of money and a lot of risk tolerance, you really can’t do it. Again the risk tolerance, that means you might lose all your money. The flip side of that is there are already hundreds of thousands of dot-com domains that are underpriced. On my website I have a hundred thousand dot-com domains that are $350 each, a hundred thousand that are $350 each. So it’s hard to image that somebody can’t find a fantastic dot-com on there that is not underpriced that they can use forever, or just use as an investment.

 

Ed: Yep, again, that’s a good place to start, having a look on DomiainMarket and seeing what’s in there. It’s a fantastic site, it’s set up extremely well and easy to use. It’s all segmented, and if you can’t find anything that’s already established or registered on DomainMarket then you probably don’t have much of an imagination.

 

Mike: Again, it’s not just about DomainMarket. I’m just trying to illustrate this point that it’s very hard to come up with a new registration of any value. And you’d have to have a lot of ideas and technology in order to build a company around it. Again, anybody can buy a secondary market dot-com. They can just be really careful, and negotiate, and get a really low price, and then they’ll own a fantastic dot-com, which is worth more than they paid for it, it will go up in value and they can use it for commerce forever. They can take advantage of “Domain Bias in Web Search” in Google.

 

Ed: Yes exactly. Very, very good point.

 

Mike: It’s better than starting over with a new TLD or trying to compete in vending words.

 

Ed: The path of least resistance.

 

Mike: It will work. Every day people are buying great dot-coms from my site and my competitors for less than they’re worth and using them at a profit.

 

Mike Mann’s Lighter Side

Ed: Yes, exactly. So now look, we’ve been talking for about forty minutes. Aain, I really appreciate your time. We had a little bit of a hiccup trying to get through on some phone numbers to start with but we got there in the end. You’re a busy man. If people don’t think you’re a busy man I don’t know who they would think is busy because you have a lot going on. But, obviously, you’ve got a lot of help at the same time. But I appreciate you taking the time out to talk to me and to the people listening to the podcast. One of the humorous things I noticed is you did have on your Facebook page, was the Magic Mike “Mann” movie poster takeoff. With several heads of different domainers super-imposed on the bodies of these strippers. Very well done. Did you do that yourself or did you get a staff member to do that?

 

Mike: No, no, no. No. I’m trying to think. It was Domain Gang.

 

Ed:  Ah, Domain Gang. That’s right, it was Domain Gang ,and it was really well done.

 

Mike: He did these other crazy things. You can look me up on Domain Gang. He did these other crazy things that people thought were real. One of them I thought was real, and he said some domainer in Switzerland beat my record for the most domains in one day, and he’s from the town of Buckerschlot or something.

 

Ed: That’s classic. Look, I’ve interviewed every single one on that Magic Mike “Mann” poster except for Ammar. I’m speaking to him shortly. We’re trying to t-up a chat, so I’m grateful that I have the main stripper from the Magic Mike “Mann” show. And thank you for your time.

 

Mike: Ammar is the main stripper, not me.

 

Ed: Fair enough. I’ll tell him that when I speak to him. And keep going strong on the conga bongos. They’re really congas. One thing I know for sure, because I’m a drummer, I’m used to holding sticks, any time I get up because the band that I have, we sometimes have a conga player, you’ve got to have tough hands to play those. Those things hurt like hell when you hit them on the edge.

 

Mike: They hurt. My hands hurt from that.

 

Ed: Yeah, I bet, and you were pounding them pretty hard. So I might put a link to that video in the show next as well. Thanks again Mike and we’ll speak to you again soon. Have a great day.

 

Mike: Okay, thanks a lot for thinking of me and letting me on your show. Talk to you later.

 

Ed: Cheers. Thanks Mike. Take care.